An ambitious webmaster will do everything he can in order to be well-ranked in search engines. Search engine traffic is often called organic traffic and one of the benefits of it is that it does not cost anything. It is the best way to attract traffic without spending any money, as people constantly search for various terms. If your site discussed some popular topic and if there is not that much competition, then you may be able to obtain a lot of organic traffic without problems. You might need to optimize your site for it and I will discuss various SEO techniques in my next posts.